Skip to content

TERROIR: SOURCE OF THE MAGIC

Like a fine wine or cheese, each cocoa plant has its roots; an origin that gives it its delicious

Cocoa Farm - Venezuela - Valrhona partner - Cocoa tree

HAVE YOU EVER HEARD OF "TERROIR"?

It comes from the Latin word terra (Earth). Terroir is defined by the nature of the soil: its exposure to sun, wind, and rain; interactions between the species within its tissues; the impact of local yeasts and bacteria on the eventual fermentation process. Terroir is a cultural consideration that dictates local styles of planting, maintaining, harvesting, storing, and preparing crops like cocoa beans.

Many chocolate lovers are convinced that the quality of a chocolate depends solely on its cocoa percentage. In our opinion, this is only one criterion to consider, and further, it seems less essential to the complexity of the flavor than terroir.

That is why we have leveled each of our dark chocolates at 72%, so that you can experience the nuances in flavor without thinking about percentage. And trust us… what you will find in each of our couvertures will blow your mind.

 

 

PHOTOGRAPHY: P. OLLIER FOR VALRHONA 

WHY WE DO WHAT WE DO

WE CONSIDER THEM MORE OUR PARTNERS THAN OUR CLIENTS. YOU'LL SEE WHY.

Chocolat-e has been a tremendous asset to my client appreciation process. Many of my clients are foodies, and many are also sensitive to environmental issues. The combination of unique, high-quality treats and minimalist, recyclable packaging creates an irresistible gift. The aesthetic of the products also perfectly mirrors the values and qualities I want my clients to experience from me: nuanced, thoughtful, complex, elegant--but not the least bit pretentious. With Chocolat-e, I know I'm gifting the same joy and delight that I experienced the first time I tasted the Discovery Bites and other delicious confections. 

VISIT JOAN'S PAGE

Joan Rogers | Principal BrokerWINDERMERE REALTY TRUST

At Homemasters, we were looking for that elusive "special touch" that lets our customers know we really appreciate them. They have already seen us go out of our way to serve them, but that magic gift box from Chocolat-e says it... with chocolate!

VISIT HOMEMASTERS' PAGE

Paul SadilekHOMEMASTERS